The Polaroid Camera: An American Classic
Few products enter the common lexicon as the generic name for a specific item. There are band-aids and Q-Tips, but the family of such prestigious names is limited at best. For a time, Polaroid maintained such a lofty status, as the sole name by which most knew the instantly developed photograph. While today's market may be a bit different, Polaroid cameras are still quite popular. Though the transition from film to digital has not been as smooth as the company may have liked, the Polaroid camera is still going strong in the twenty first century.
The Polaroid camera was first released in 1948, offering the world's first instant development camera. Rather than going through a laborious development process, these cameras allowed users to snap a photo and enjoy the picture immediately. These cameras maintained a major share of the market for over sixty years - in fact, the instant camera only ceased production in 2008, leaving a number of models still readily available for consumer purchase. Unfortunately, the film for these cameras is no longer produced, with production ceasing in 2009. Enthusiasts may still take advantage of the quantities of film still available for purchase, while supplies still last.
The instant camera, unfortunately, is a relic of a time gone by. It is sad to note that while this camera was very much a forerunner of the modern digital camera's instant gratification, and indeed Polaroid released one of the first available digital cameras, the company itself failed to move on with the times. After two unsuccessful attempts at restructuring, the company is still making an attempt to capture back its share of the public imagination. While this may or may not ever occur, one should at least admire the fact that the Polaroid picture is an indelible part of American culture.
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